Deskripsi pekerjaan
The CRM Officer is responsible for monitoring and executing membership programs and personalized marketing initiatives across online and offline channels to enhance customer acquisition, retention, and Customer Lifetime Value (CLTV). This role involves managing membership transactions, promotional campaigns, community platforms, and loyalty programs. By leveraging customer insights, data analytics, and marketing automation tools, the CRM Officer will develop personalized engagement strategies. You will analyze customer behavior, conduct A/B testing, and work closely with Brand Marketing, Digital, and Retail Operations teams to ensure consistent customer experiences and alignment with overall business objectives.
Tanggung jawab: Monitor and execute membership programs, including membership transactions, customer activity, and program performance; Develop, execute, and optimize personalized marketing campaigns across online and offline channels; Utilize customer engagement and marketing automation via Insider platforms to deliver relevant and personalized communications; Analyze customer data, purchasing behavior, and engagement patterns to identify customer segments; Develop and execute membership experience initiatives, promotional programs, and loyalty strategies; Manage and optimize customer community platforms to encourage interaction and build brand affinity; Monitor campaign effectiveness using key metrics such as acquisition rate, conversion rate, and CLTV; Conduct A/B testing and implement data-driven improvements; Prepare regular reports on membership performance and customer behavior; Ensure accurate membership data management and administrative processes.
Kualifikasi: Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
Tanggung jawab
- Monitor and execute membership programs, including membership transactions, customer activity, and program performance
- Develop, execute, and optimize personalized marketing campaigns across online and offline channels
- Utilize customer engagement and marketing automation via Insider platforms to deliver relevant and personalized communications
- Analyze customer data, purchasing behavior, and engagement patterns to identify customer segments
- Develop and execute membership experience initiatives, promotional programs, and loyalty strategies
- Manage and optimize customer community platforms to encourage interaction and build brand affinity
- Monitor campaign effectiveness using key metrics such as acquisition rate, conversion rate, and CLTV
- Conduct A/B testing and implement data-driven improvements
- Prepare regular reports on membership performance and customer behavior
- Ensure accurate membership data management and administrative processes
Kualifikasi
- Bachelor’s degree in Marketing, Business, Digital Media, or a related field
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 11 November 2026