Deskripsi pekerjaan
Posisi Video Content Creator bertanggung jawab mengelola produksi video pendek yang berfokus pada produk untuk platform TikTok dan Instagram Reels. Peran ini menggabungkan kreativitas dalam eksekusi visual dengan pemikiran berbasis performa untuk meningkatkan engagement dan konversi penjualan. Anda akan terlibat dalam seluruh siklus produksi, mulai dari pengembangan konsep, pengambilan gambar produk yang estetis, penyuntingan video, hingga analisis metrik performa seperti CTR, Conversion Rate, dan GMV untuk mengoptimalkan strategi konten di masa depan.
Tanggung jawab: Handle the end-to-end video production process, from content ideation, script or concept development, shooting, editing, to final delivery.; Create short-form product videos, mainly for TikTok Yellow Cart and Instagram Reels.; Produce visually appealing product-focused videos with strong emphasis on product close-ups, details, usage demonstration, and aesthetic presentation.; Develop strong hooks, storytelling, pacing, CTA, and product-selling angles to improve audience engagement and purchase intent.; Review video performance using key metrics such as CTR, Conversion Rate, GMV, engagement, and other relevant performance indicators, and use the insights to improve future content..
Kualifikasi: Minimum 1–2 years of experience as a Video Creator, Video Editor, Content Creator, Performance Creative, or similar role.; Proven experience in creating or editing short-form conversion video, especially for TikTok Shop and Instagram Reels.; Strong visual sense with the ability to create clean, aesthetic, and detailed product close-up videos.; Understands basic e-commerce and advertising performance metrics such as CTR, Conversion Rate, GMV, and engagement rate.; Portfolio showing short-form product videos, performance ads, TikTok Shop content, or product-focused commercial videos is required.; Previous experience handling content in home appliances, beauty, skincare, personal care, FMCG, or other product-based industries is highly preferred..
Tanggung jawab
- Handle the end-to-end video production process, from content ideation, script or concept development, shooting, editing, to final delivery.
- Create short-form product videos, mainly for TikTok Yellow Cart and Instagram Reels.
- Produce visually appealing product-focused videos with strong emphasis on product close-ups, details, usage demonstration, and aesthetic presentation.
- Develop strong hooks, storytelling, pacing, CTA, and product-selling angles to improve audience engagement and purchase intent.
- Review video performance using key metrics such as CTR, Conversion Rate, GMV, engagement, and other relevant performance indicators, and use the insights to improve future content.
Kualifikasi
- Minimum 1–2 years of experience as a Video Creator, Video Editor, Content Creator, Performance Creative, or similar role.
- Proven experience in creating or editing short-form conversion video, especially for TikTok Shop and Instagram Reels.
- Strong visual sense with the ability to create clean, aesthetic, and detailed product close-up videos.
- Understands basic e-commerce and advertising performance metrics such as CTR, Conversion Rate, GMV, and engagement rate.
- Portfolio showing short-form product videos, performance ads, TikTok Shop content, or product-focused commercial videos is required.
- Previous experience handling content in home appliances, beauty, skincare, personal care, FMCG, or other product-based industries is highly preferred.
Informasi lowongan
- Tipe pekerjaan
- Contract
- Gaji
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