Deskripsi pekerjaan
Our client is a well-established Indonesian manufacturing group specializing in self-adhesive labels, digital printing, and customized packaging solutions, serving businesses across FMCG, pharmaceuticals, cosmetics, food & beverage, and other industries. With decades of experience and advanced production capabilities in Cikarang, the group is expanding its digital business to make professional packaging solutions more accessible to Indonesian SMEs and growing brands. The Digital Growth Lead will lead the execution of the company's digital marketing and customer acquisition strategy, with a strong focus on performance marketing, lead generation, SEO, conversion optimization, and marketing automation. This is a hands-on leadership role responsible for turning digital marketing activities into measurable commercial results. The role will coordinate two performance marketing specialists while working closely with leadership, external vendors, and internal teams.
Tanggung jawab: Develop and execute multi-channel customer acquisition strategies to generate B2B leads, customer sign-ups, and online orders.; Build and optimize customer acquisition funnels from awareness through conversion and retention.; Monitor and improve key performance indicators including CPL, CAC, conversion rate, and ROAS.; Identify new digital growth opportunities and continuously test new acquisition channels.; Coordinate daily performance marketing activities with Meta Ads and Google Ads specialists.; Manage campaign priorities, budget allocation, audience targeting, creative testing, and campaign optimization.; Lead A/B testing across advertisements, landing pages, offers, and customer acquisition funnels.; Analyze campaign performance and implement data-driven improvements.; Work with relevant teams to improve website and landing-page conversion rates..
Tanggung jawab
- Develop and execute multi-channel customer acquisition strategies to generate B2B leads, customer sign-ups, and online orders.
- Build and optimize customer acquisition funnels from awareness through conversion and retention.
- Monitor and improve key performance indicators including CPL, CAC, conversion rate, and ROAS.
- Identify new digital growth opportunities and continuously test new acquisition channels.
- Coordinate daily performance marketing activities with Meta Ads and Google Ads specialists.
- Manage campaign priorities, budget allocation, audience targeting, creative testing, and campaign optimization.
- Lead A/B testing across advertisements, landing pages, offers, and customer acquisition funnels.
- Analyze campaign performance and implement data-driven improvements.
- Work with relevant teams to improve website and landing-page conversion rates.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi