Social Media Strategist

Pangkat Dua is looking for a Social Media Strategist who can connect strategy, creativity, execution, and data. This role goes beyond keeping our social media channels active. You will be responsible for understanding what stories are worth telling, how they should be communicated across different platforms, and how content can contribute to both brand and business objectives. You will work across our projects, people, processes, and expertise to turn what happens inside Pangkat Dua into content worth putting outside.

Key Reponsibilities • Develop and execute social media strategies aligned with brand and business objectives • Develop content pillars and monthly/weekly content calendars • Identify stories, angles, and content opportunities across projects, people, and company activities • Develop content concepts, hooks, and creative directions • Prepare clear briefs and coordinate with designers, videographers, and other creative teams • Write and refine captions and social media copy • Manage publishing across relevant social media platforms • Conduct quality control to ensure consistency in messaging, tone of voice, and visual direction • Monitor and analyze content and channel performance • Translate performance data into insights and actionable recommendations • Continuously optimize content topics, formats, and approaches based on performance • Plan and coordinate social media and digital campaigns • Monitor comments, direct messages, mentions, and relevant audience conversations • Identify relevant trends and opportunities for the brand • Collaborate with Creative, Marketing, Design, Sales, Project teams, and external partners

What We're Looking For • Minimum D3/S1 in Marketing, Communication, Digital Media, or related fields • 3-5 years of experience in Social Media Strategy, Content Strategy, Content Marketing, or Digital Marketing • Strong understanding of Instagram, TikTok, LinkedIn, and social media platform dynamics • Strong copywriting and storytelling skills • Ability to develop ideas and translate them into clear creative direction • Comfortable using social media analytics to evaluate performance and make decisions • Familiar with Meta Insights, TikTok Analytics, or similar tools • Basic understanding of digital marketing, advertising, funnels, and conversion • Familiarity with Canva, Adobe, CapCut, or similar creative tools is an advantage • Creative, curious, and up-to-date with digital trends • Structured and disciplined in managing timelines and deliverables • Strong communication and collaboration skills • Data-driven and comfortable balancing creativity with performance • Proactive with strong ownership of work and results

Experience or genuine interest in architecture, interior design, construction, or other creative industries will be an advantage. How We Think About Social Media We’re not looking for someone who follows every trend just because it’s trending.

We’re looking for someone who can ask the right questions