Meta & Tiktok

Role Overview The position is responsible for executing, monitoring, and optimizing Meta and TikTok advertising campaigns. Working closely with the Growth Manager, this role focuses on campaign setup, daily performance monitoring, reporting, and implementing optimization actions to support customer acquisition and revenue growth. This is an execution-focused role for someone who enjoys working with advertising platforms, analyzing campaign data, and continuously improving performance. Key Responsibilities

Set up and launch Meta and TikTok advertising campaigns. Create campaigns, ad sets, audiences, and tracking according to established strategies. Monitor daily campaign performance and identify performance trends.

Track key metrics including spend, CPA, ROAS, CTR, CPC, CPM, and conversion rates. Prepare performance reports and share insights with the Growth Manager. Execute campaign optimizations and scaling actions based on approved strategies.

Ensure accurate implementation of creatives, budgets, targeting, and tracking. Maintain advertising dashboards and reporting systems. Monitor creative fatigue and communicate findings to the Growth Manager and Creative Team.

Assist with A/B testing execution and campaign organization. Qualifications 1–3 years of experience running Meta Ads and/or TikTok Ads.