Growth Marketing Specialist Meta & YouTube Ads Remote

Deskripsi Pekerjaan

Tanggung Jawab

• Cross-Platform Strategy: Develop a unified strategy where Meta and YouTube work together (e.g., using YouTube for high-intent capture and Meta for retargeting)
• Meta Ads: execute conversion-focused campaigns targeting professionals in the tech/creative space
• YouTube Ads: Manage In-Stream video campaigns. You must be able to identify the right channels and keywords to place our ads in front of learners with high intent
• Creative Briefs: You will provide the "blueprint" for our ad creatives. You need to write the hooks and scripts that explain the value of AI tools to a non-technical audience
• Data Accuracy: Manage pixel tracking, events, and attribution settings to ensure we are making decisions based on real data
• Weekly Optimization: rigorous testing of audiences and creatives, with weekly reporting on CPA, ROAS, and scaling opportunities
• Requirements:
• 3+ Years Experience: Professional experience managing paid social and video ads
• Info-Product Pro: You MUST have a portfolio demonstrating success with Digital Courses, Education, or Coaching programs. We are not looking for generalists; we need deep funnel expertise
• YouTube Specialist: You have specific experience with YouTube Video campaigns (not just Google Search)
• AI/Tech Knowledge: You are up-to-date with the generative AI boom (e.g., ChatGPT, Midjourney, Automation) and understand the market demand for these skills
• Results-Oriented: You focus on the bottom line. You understand the difference between a "cheap click" and a "qualified lead."
• Job Types: Part-time, Contract
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