Deskripsi pekerjaan
LPK Aiko Negara Daha Grandwisata Bekasi mencari Digital Marketing Staff yang kreatif dan dinamis untuk merencanakan, mengelola, serta meningkatkan strategi pemasaran digital. Peran ini berfokus pada promosi program bekerja ke Jepang (Magang, TG, SSW, dan lainnya). Tanggung jawab utama meliputi pengelolaan akun media sosial secara aktif dan konsisten (Instagram, TikTok, Facebook), pembuatan konten foto dan video yang menarik, penulisan teks promosi (copywriting), pengelolaan iklan digital, analisis performa kampanye, serta pengelolaan basis data leads untuk mendukung pencapaian target konversi pendaftaran siswa dan peningkatan kesadaran merek.
Tanggung jawab: As a Digital Marketing Staff, you will plan, manage, and improve our digital marketing strategy. Your main goal is to increase brand awareness, engagement, and student enrollments for our work-in-Japan program at LPK Aiko Negara Daha; Manage social media accounts (Instagram, TikTok, Facebook) actively and consistently; Create daily, weekly, and monthly content plans; Produce engaging photos, videos, reels, and carousel posts for prospective students; Write copy for captions, ads, and promotional materials; Run and optimize digital ads (Meta Ads, TikTok Ads); Analyze content and campaign performance (reach, engagement, leads); Coordinate with internal teams (trainers, admins, management) for content needs; Follow digital trends and apply them to marketing strategies; Manage leads database and support marketing follow-ups.
Kualifikasi: Minimum High School / Diploma / Bachelor's Degree (Marketing or Communication preferred); Experience in digital marketing or social media (Fresh graduates with portfolios are welcome); Creative and up-to-date with social media trends; Skilled in editing tools (CapCut, Canva, or similar software); Basic knowledge of copywriting and storytelling; Ability to analyze simple social media and ad insights; Good communication skills and team player.
Tanggung jawab
- As a Digital Marketing Staff, you will plan, manage, and improve our digital marketing strategy. Your main goal is to increase brand awareness, engagement, and student enrollments for our work-in-Japan program at LPK Aiko Negara Daha
- Manage social media accounts (Instagram, TikTok, Facebook) actively and consistently
- Create daily, weekly, and monthly content plans
- Produce engaging photos, videos, reels, and carousel posts for prospective students
- Write copy for captions, ads, and promotional materials
- Run and optimize digital ads (Meta Ads, TikTok Ads)
- Analyze content and campaign performance (reach, engagement, leads)
- Coordinate with internal teams (trainers, admins, management) for content needs
- Follow digital trends and apply them to marketing strategies
- Manage leads database and support marketing follow-ups
Kualifikasi
- Minimum High School / Diploma / Bachelor's Degree (Marketing or Communication preferred)
- Experience in digital marketing or social media (Fresh graduates with portfolios are welcome)
- Creative and up-to-date with social media trends
- Skilled in editing tools (CapCut, Canva, or similar software)
- Basic knowledge of copywriting and storytelling
- Ability to analyze simple social media and ad insights
- Good communication skills and team player
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- SMA/SMK
- Gaji
- Rp 4.500.000 – Rp 5.938.885 per month