Deskripsi pekerjaan
Manage activities of TikTok accounts, including engaging with audiences, utilizing TikTok's interactive features to build & maintain strong community.
Tanggung jawab: Manage the day-to-day activities of the Celcius and CelciusWoman TikTok accounts, including engaging with audiences by responding to direct messages (DMs), comments, and utilizing TikTok's interactive features to build and maintain a strong community; Actively interact with relevant TikTok accounts to increase engagement, expand audience reach, and strengthen brand presence and awareness on the platform; Collaborate with the Marketing team to develop weekly content ideas and concepts aligned with the brand's marketing strategy and objectives; Responsible for writing compelling captions, preparing content for publication, and ensuring all videos are posted according to the planned content schedule; Monitor TikTok account and content performance through regular analysis of relevant metrics; Prepare weekly performance reports containing insights, evaluations, and strategic recommendations to continuously improve content performance, account growth, and audience engagement; Stay up to date with the latest TikTok trends, content formats, and platform features, and proactively propose creative and innovative content ideas that support the brand's marketing objectives.
Kualifikasi: Bachelor's degree in Marketing, Communications, Communication Studies, Digital Marketing, or a related field; Experience as a TikTok Content Creator, Social Media Specialist, or in a similar role is an advantage; Strong understanding of TikTok trends, algorithms, platform features, and best practices; Excellent communication skills; Ability to write engaging captions that align with each brand's tone of voice and identity; Basic knowledge of social media performance analysis, with the ability to interpret insights and provide recommendations to improve engagement and account growth; Strong organizational skills with the ability to manage multiple tasks, meet deadlines, and maintain attention to detail; Proactive, up to date with the latest social media trends, and adaptable to a fast-changing digital environment; Ability to work independently as well as collaboratively within a team; Willing to participate in content production and attend content shoots, with flexibility to work according to production needs.
Tanggung jawab
- Manage the day-to-day activities of the Celcius and CelciusWoman TikTok accounts, including engaging with audiences by responding to direct messages (DMs), comments, and utilizing TikTok's interactive features to build and maintain a strong community
- Actively interact with relevant TikTok accounts to increase engagement, expand audience reach, and strengthen brand presence and awareness on the platform
- Collaborate with the Marketing team to develop weekly content ideas and concepts aligned with the brand's marketing strategy and objectives
- Responsible for writing compelling captions, preparing content for publication, and ensuring all videos are posted according to the planned content schedule
- Monitor TikTok account and content performance through regular analysis of relevant metrics
- Prepare weekly performance reports containing insights, evaluations, and strategic recommendations to continuously improve content performance, account growth, and audience engagement
- Stay up to date with the latest TikTok trends, content formats, and platform features, and proactively propose creative and innovative content ideas that support the brand's marketing objectives
Kualifikasi
- Bachelor's degree in Marketing, Communications, Communication Studies, Digital Marketing, or a related field
- Experience as a TikTok Content Creator, Social Media Specialist, or in a similar role is an advantage
- Strong understanding of TikTok trends, algorithms, platform features, and best practices
- Excellent communication skills
- Ability to write engaging captions that align with each brand's tone of voice and identity
- Basic knowledge of social media performance analysis, with the ability to interpret insights and provide recommendations to improve engagement and account growth
- Strong organizational skills with the ability to manage multiple tasks, meet deadlines, and maintain attention to detail
- Proactive, up to date with the latest social media trends, and adaptable to a fast-changing digital environment
- Ability to work independently as well as collaboratively within a team
- Willing to participate in content production and attend content shoots, with flexibility to work according to production needs
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi