Deskripsi pekerjaan
Marketing & Admission position is responsible for planning, implementing, and evaluating marketing and student recruitment strategies to achieve the University's enrollment targets. This position oversees admission operations, strengthens institutional branding, develops strategic partnerships, and ensures an exceptional experience for prospective students from initial inquiry through enrollment. Strategic Marketing Student Recruitment & Enrollment Leadership Partnership Development Customer Relationship Management Communication & Presentation Problem Solving
Tanggung jawab: Develop and implement marketing and student recruitment strategies to achieve the University's enrollment targets; Plan and execute promotional activities, including school visits, education fairs, open houses, seminars, and digital marketing campaigns; Build and maintain strong relationships with schools, educational institutions, industry partners, and other external stakeholders; Oversee the student admission process, ensuring efficient, accurate, and student-centered services from inquiry to enrollment; Monitor recruitment performance, analyze market trends and enrollment data, and provide recommendations to improve recruitment effectiveness; Collaborate with academic and administrative departments to support recruitment initiatives and enhance the prospective student experience; Supervise, coach, and evaluate the performance of the Marketing & Admission team to ensure operational excellence and target achievement; Prepare regular reports on marketing performance, recruitment outcomes, and admission activities for management; Represent the University at promotional events, networking activities, and partnership meetings to strengthen institutional visibility and reputation; Ensure all marketing and admission activities comply with University policies, standards, and applicable regulations.
Kualifikasi: Bachelor's degree in Marketing, Business Administration, Communication, Education, or a related field; Minimum 5 years of experience in marketing, student recruitment, or admission, preferably in higher education; Strong leadership, communication, and stakeholder management skills; Proficient in digital marketing, CRM, and data analysis; Fluent in English and Bahasa Indonesia.
Tanggung jawab
- Develop and implement marketing and student recruitment strategies to achieve the University's enrollment targets
- Plan and execute promotional activities, including school visits, education fairs, open houses, seminars, and digital marketing campaigns
- Build and maintain strong relationships with schools, educational institutions, industry partners, and other external stakeholders
- Oversee the student admission process, ensuring efficient, accurate, and student-centered services from inquiry to enrollment
- Monitor recruitment performance, analyze market trends and enrollment data, and provide recommendations to improve recruitment effectiveness
- Collaborate with academic and administrative departments to support recruitment initiatives and enhance the prospective student experience
- Supervise, coach, and evaluate the performance of the Marketing & Admission team to ensure operational excellence and target achievement
- Prepare regular reports on marketing performance, recruitment outcomes, and admission activities for management
- Represent the University at promotional events, networking activities, and partnership meetings to strengthen institutional visibility and reputation
- Ensure all marketing and admission activities comply with University policies, standards, and applicable regulations
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communication, Education, or a related field
- Minimum 5 years of experience in marketing, student recruitment, or admission, preferably in higher education
- Strong leadership, communication, and stakeholder management skills
- Proficient in digital marketing, CRM, and data analysis
- Fluent in English and Bahasa Indonesia
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi