ADHESIVES, COATING, CONSTRUCTION CHEMICALS INDUSTRY

Deskripsi Pekerjaan

Tanggung Jawab

• Develop a comprehensive marketing strategy for Marine, construction chemical, DIY, and new potential segments within an approved time frame
• Conduct market research to understand customer preferences and market trends
• Review, analyze, and propose a comprehensive product range, price analysis that suits the specific segments
• Identify market opportunities through BTL and ATL Activity
• Oversee the design, execution, and evaluation of marketing campaigns and promotional activities, ensuring they align with the overall marketing plan
• Analyze, prepare, and submit monthly reports on the business performances, competitive activities, market conditions, concerns, opportunities, and recommendations
• Develop new product launching (Coordinate with Marketing Head Office , R&D, Finance and cross department)
• Plan and manage marketing budget and allocate resources effectively
• Conduct conceptualization of designs/lay-out of merchandising materials, as it pertains to various materials/resources such as, but not limited to, signage, posters, streamers/banners, brochures, flyers and other merchandising materials, sales kits and ot