Deskripsi pekerjaan
Manage KOL partnerships and campaigns
Tanggung jawab: Identify, evaluate, and manage potential KOLs/Brand Ambassadors (BA) aligned with the company’s marketing strategy and target audience; Conduct market and competitor research to identify relevant KOL trends, audience behavior, and emerging talents , particularly within the beauty industry; Monitor and ensure content execution aligns with the brand identity, campaign objectives, and agreed collaboration terms while maximizing campaign impact; Analyze KOL campaign performance and provide actionable insights to improve future campaigns and overall marketing effectiveness; Monitor and manage campaign budgets to ensure efficient allocation and optimal return on investment; Coordinate administrative and documentation requirements, including invoices, collaboration agreements, and other KOL/BA-related documents; Maintain and regularly update the KOL/BA database , including profiles, performance records, collaboration history, and relevant campaign data; Prepare comprehensive reports on KOL/BA campaigns, performance, budget utilization, and key insights for internal evaluation and decision-making.
Kualifikasi: Bachelor’s degree in Marketing, Communications, Business, or a related field; Minimum 2-3 years of experience in KOL/Influencer Marketing , preferably within the beauty or consumer industry; Strong verbal and written communication skills , with the ability to effectively manage relationships with KOLs/Brand Ambassadors and internal stakeholders; Strong understanding of social media platforms, influencer marketing, and emerging digital trends; Strong analytical and problem-solving skills , with the ability to translate campaign data into actionable insights and recommendations; Strong negotiation, relationship management, and organizational skills; Detail-oriented, proactive, and able to manage multiple campaigns and priorities simultaneously.
Tanggung jawab
- Identify, evaluate, and manage potential KOLs/Brand Ambassadors (BA) aligned with the company’s marketing strategy and target audience
- Conduct market and competitor research to identify relevant KOL trends, audience behavior, and emerging talents , particularly within the beauty industry
- Monitor and ensure content execution aligns with the brand identity, campaign objectives, and agreed collaboration terms while maximizing campaign impact
- Analyze KOL campaign performance and provide actionable insights to improve future campaigns and overall marketing effectiveness
- Monitor and manage campaign budgets to ensure efficient allocation and optimal return on investment
- Coordinate administrative and documentation requirements, including invoices, collaboration agreements, and other KOL/BA-related documents
- Maintain and regularly update the KOL/BA database , including profiles, performance records, collaboration history, and relevant campaign data
- Prepare comprehensive reports on KOL/BA campaigns, performance, budget utilization, and key insights for internal evaluation and decision-making
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Minimum 2-3 years of experience in KOL/Influencer Marketing , preferably within the beauty or consumer industry
- Strong verbal and written communication skills , with the ability to effectively manage relationships with KOLs/Brand Ambassadors and internal stakeholders
- Strong understanding of social media platforms, influencer marketing, and emerging digital trends
- Strong analytical and problem-solving skills , with the ability to translate campaign data into actionable insights and recommendations
- Strong negotiation, relationship management, and organizational skills
- Detail-oriented, proactive, and able to manage multiple campaigns and priorities simultaneously
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Rp 5.000.000 – Rp 6.000.000 per month