Deskripsi pekerjaan
Perusahaan mencari seorang Digital Media Specialist yang kreatif dan proaktif untuk mengelola serta mengembangkan kehadiran digital perusahaan di berbagai platform media sosial dan online. Peran ini melibatkan perencanaan dan eksekusi kampanye digital, pembuatan konten menarik yang berfokus pada video pendek, serta pengelolaan interaksi dan komunitas online untuk memperkuat citra merek. Tanggung jawab utama mencakup merencanakan dan mengeksekusi kampanye media sosial di Instagram, TikTok, Facebook, serta membuat materi konten seperti Reels, video pendek, Stories, dan Carousels. Selain itu, Anda bertanggung jawab mengelola interaksi komunitas, berkoordinasi dengan tenant, KOL, agensi, desainer, serta tim internal, menyusun copywriting untuk berbagai saluran, memantau performa digital, dan memastikan kepatuhan terhadap standar merek sebelum publikasi.
Tanggung jawab: Plan and execute digital & social media campaigns across Instagram, TikTok, Facebook, and other platforms; Create engaging content including Reels, short-form videos, Stories, Carousels, and campaign materials; Manage social media content, community engagement, comments, messages, and online feedback; Coordinate with tenants, KOLs/influencers, agencies, designers, and internal teams; Develop copywriting for social media, WhatsApp, SMS, CRM, and other digital channels; Monitor digital performance and prepare regular reports with insights and recommendations; Stay updated with digital trends, platform updates, and emerging content formats; Requirements :; Strong content creation skills, especially short-form videos, reels, stories, and carousels; Strong copywriting skills for social media, campaigns, WhatsApp, SMS, and CRM messages; Creative, trend-savvy, and visually strong, with good understanding of brand consistency; Detail-oriented in checking captions, dates, visuals, tags, promotion mechanics, and terms & conditions before publication; Strong communication skills, especially in coordinating with internal teams, tenants, vendors, agencies, and KOLs; Able to handle online comments, messages, feedback, and complaints professionally; Organized, proactive, adaptive, and able to manage multiple deadlines in a fast-paced environment; Responsible in managing official social media access, confidential information, and company account usage.
Kualifikasi: Minimum Bachelor’s Degree in Business, Management, Hospitality, F&B, or related field; Experience in Retail, Mall Management, handling multiple brands is preferred; Minimum Bachelor’s Degree (S1) in Marketing Communications, Business or related field; Minimum 3 years of relevant experience in Social Media, Digital Marketing, or related fields; Good command of English; Strong content creation skills, especially short-form videos, reels, stories, and carousels; Strong copywriting skills for social media, campaigns, WhatsApp, SMS, and CRM messages; Creative, trend-savvy, and visually strong, with good understanding of brand consistency; Detail-oriented in checking captions, dates, visuals, tags, promotion mechanics, and terms & conditions before publication; Strong communication skills, especially in coordinating with internal teams, tenants, vendors, agencies, and KOLs; Able to handle online comments, messages, feedback, and complaints professionally; Organized, proactive, adaptive, and able to manage multiple deadlines in a fast-paced environment; Responsible in managing official social media access, confidential information, and company account usage.
Tanggung jawab
- Plan and execute digital & social media campaigns across Instagram, TikTok, Facebook, and other platforms
- Create engaging content including Reels, short-form videos, Stories, Carousels, and campaign materials
- Manage social media content, community engagement, comments, messages, and online feedback
- Coordinate with tenants, KOLs/influencers, agencies, designers, and internal teams
- Develop copywriting for social media, WhatsApp, SMS, CRM, and other digital channels
- Monitor digital performance and prepare regular reports with insights and recommendations
- Stay updated with digital trends, platform updates, and emerging content formats
- Requirements :
- Strong content creation skills, especially short-form videos, reels, stories, and carousels
- Strong copywriting skills for social media, campaigns, WhatsApp, SMS, and CRM messages
- Creative, trend-savvy, and visually strong, with good understanding of brand consistency
- Detail-oriented in checking captions, dates, visuals, tags, promotion mechanics, and terms & conditions before publication
- Strong communication skills, especially in coordinating with internal teams, tenants, vendors, agencies, and KOLs
- Able to handle online comments, messages, feedback, and complaints professionally
- Organized, proactive, adaptive, and able to manage multiple deadlines in a fast-paced environment
- Responsible in managing official social media access, confidential information, and company account usage
Kualifikasi
- Minimum Bachelor’s Degree in Business, Management, Hospitality, F&B, or related field
- Experience in Retail, Mall Management, handling multiple brands is preferred
- Minimum Bachelor’s Degree (S1) in Marketing Communications, Business or related field
- Minimum 3 years of relevant experience in Social Media, Digital Marketing, or related fields
- Good command of English
- Strong content creation skills, especially short-form videos, reels, stories, and carousels
- Strong copywriting skills for social media, campaigns, WhatsApp, SMS, and CRM messages
- Creative, trend-savvy, and visually strong, with good understanding of brand consistency
- Detail-oriented in checking captions, dates, visuals, tags, promotion mechanics, and terms & conditions before publication
- Strong communication skills, especially in coordinating with internal teams, tenants, vendors, agencies, and KOLs
- Able to handle online comments, messages, feedback, and complaints professionally
- Organized, proactive, adaptive, and able to manage multiple deadlines in a fast-paced environment
- Responsible in managing official social media access, confidential information, and company account usage
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi